Real Techniques

AD — Kenzie OwenS
CDs — Sarah McAfee & Megan DeMeyer
CW — Mikaela Balfany
photographer — Lucian MCafee
Retouching — Gina Ferrise

Laughlin Constable, Agency

 
 

Keeping up with the beauty industry is a wild ride.
Real Techniques is an affordable but professional quality makeup brush line. Social content creation, new product launches, email campaigns, website reskins and refreshed brand standards.

Featured work in Cosmo Magazine and Allure Magazine. Oh, and we also launched them into outer-space. NBD. ;)

 
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Chipply

 
 

AD — KENZIE OWENS
CDS — Steve Koeneke
CW — Alex Lahr
Dev — Quinn Madson

Thirsty Boy, AGENCY

An interface for team sports apparel.

 

Snap-On

 
 

AD — KENZIE OWENS
CD — Ross LowinSki
CW — Brian Sterricker
videOGRAPHER — Scott Curty
Editing — LC HIVE

LAUGHLIN CONSTABLE, AGENCY

A nation-wide tool company. Creating videos for social promotions for a very unique audience base.

 
National Dog Day — Featuring Axle

National Dog Day — Featuring Axle

Easter promotion

Easter promotion

Flip Challenge

Flip Challenge

 

ASPCA — Dogfighting

 
 

AD — KENZIE OWENS
CDS — pat laughlin & chris Ebel
CW — MIKAELA BALFANY

LAUGHLIN CONSTABLE, AGENCY

Evergreen campaigns for monthly donations to save the lives of animals. This campaign was specifically to create awareness about dogfighting and breed discrimination.

 
 

IT’S OKAY.

 
 

illustrative blog

Check out Instagram @itsokay.book for updates

 

KABA

 
 

AD — KENZIE OWENS
CDS — STEVE KOENEKE
CW — ALEX LAHR
PHOTOGRAPHER TEAM — SATURN LOUNGE

THIRSTY BOY, AGENCY

The Kenosha Area Business Alliance needed a web refresh to showcase the city, but also all of the current companies headquartered there.

We gave them a flexible module based site and enough imagery with content to keep them fresh for over a year of social content. This is one of my favorite projects that I’ve led preproduction and art direction on.

4 DAYS — 25 LOCATIONS

 
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PRESS

 
 

AD — KENZIE OWENS
CW — STEVE KOENEKE
PHOTOGRAPHER — BRIAN MaLoney

Thirsty boy, AGENCY

An alcoholic seltzer with unique flavors. Creating imagery for social, print and web.

 
 

Ultra Lean

 
 

AD — KENZIE OWENS
CDS — Chris ebel & Pat Laughlin
CW — dana Kaphingst

LAUGHLIN CONSTABLE, AGENCY

Canvas ads and social content to reach a new market.

 
 

Immediate Care —
Northwestern Hospital

 
 

AD — KENZIE OWENS
CDS — Canice Neary & Chris DeYoung
CW — dana kaphingst

LAUGHLIN CONSTABLE, AGENCY

Targeted banner ads, canvas ads and print ads to help people in Chicagoland area.

 
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Royal Enfield

 
 

AD — KENZIE OWENS
CD — Steve koeneke
CW — courtney culp

zizzo Group, AGENCY

Bringing back the presence of a motorcycle brand that had left the states. Introducing the brand to new riders and return riders.
Social content, dealer testimonials and TV Spots.

 
 

Small Projects

 
 

BELOw are a handful of small projects that bring me a lot of joy to revisit.

 
 

Girl Scouts — On My Honor

 
 

Personal Project

After a tragic incident that happened in my hometown, I felt driven to do something that could help. Designers have the power to change the world. They really do. First, I made a social post, two hands, one holding up the Girl Scout Sign and another to support it. I paired it with the Girl Scout Law:

I will do my best to be
    honest and fair,
    friendly and helpful,
    considerate and caring,
    courageous and strong, and
    responsible for what I say and do,
and to
    respect myself and others,
    respect authority,
    use resources wisely,
    make the world a better place, and
    be a sister to every Girl Scout.


The troops coordinating a candlelight vigil found my post and requested to print the graphic I made to be placed in the memorial. It moved me to know that I had used design to soothe myself, but also impacted others.

After seeing the effects of tragedy on a community and the power of design, I wanted to do more. I made a post on a board online in a large women’s group saying, If you’ve been a Girl Scout and it’s impacted your life — DM me. Immediately my inbox was full of genuine stories. People who are able to look back and pin point what the organization did to their lives. Both positive and some negative.

I plan to illustrate portraits of each person and record their stories. Please stay tuned.